While electrolytes and energy drinks are storming the industry, a new name has emerged, offering a unique cure no one ever thought possible. Bae Juice is a drink to bid goodbye to your pounding hangovers. No wonder it can be your savior after a wild night out. Bae Juice is a juice brand founded by three passionate co-founders from Melbourne, Australia. The incredible story of a barista, a real estate agent, and a hairdresser teaming up to create a hangover cure juice from all-natural ingredients is captivating. The bonus is this life-changing drink is also affordable. 

It all started when Tim, a former barista, visited South Korea to meet Sumin’s family. The trip was a whirlwind of adventures, weeks of drinking, socializing, and celebration. However, the thrill came with the cost of a dreaded hangover. Then, Sumin and her friends introduced Tim to a secret hangover cure. It is a Korean pear juice drink that can miraculously reduce hangovers. 

Learning about the wonders of this natural juice, Tim was intrigued to delve deeper into it. He researched and even tested it by drinking more, and the results were amazing. Excited with his recent knowledge, Tim returned to Melbourne and shared it with his close friend Liam, a real estate agent. Liam was quite impressed after testing out the product himself. Then, the duo took the leap and launched their brand, Bae Juice. 

The first three years were just a bootstrapping period for these three dynamic founders. They navigated through challenges, including financial setbacks, logistic issues, and dealing with shoplifters. It was like learning and growing simultaneously until the brand found prominence. The founders felt their hard work paid off when Bae Juice landed valuable partnerships with some of Australia’s largest retailers. The brand went from 100 stores to 3,500 in a few years. 

This newfound success of Bae Juice was a great affirmation for them, and they were confident that they were on the right path. The partnership led the brand to achieve one of its biggest milestones, securing a distribution deal in iconic New York City. For the team behind Bae Juice, it was a surreal experience that motivated them to move forward. 

Bae Juice is a wonder presented through a product and the initiative of the three founders to introduce a natural hangover-prevention drink in Australia. A 100% natural juice capable of curing hangovers was like liquid gold. In its concept, Bae Juice reflects the personalities of the brains behind it, who never shy away from sampling their product at events, even at the risk of bending a few rules.  

The story of Bae Juice and its aspiring brand owners is inspirational for anyone willing to venture into entrepreneurship. Their hard work, persistence, and enthusiasm to introduce a new product that can cure a hangover shows their fearless approach to entrepreneurship, something the world needs today.  

Going forward, the founders have set bigger goals for Bae Juice. They aspire to see the drink on the shelves of 10K stores in the next 2-3 years. The team also plans to expand their distribution to California and Texas. The vision is soon to make Bae Juice a household name among party loves in the US. With new ideas flowing in and their aspirations racing, it is a matter of time before the team behind Bae Juice shares their “liquid gold” with the world.