Mass-produced products have flooded the fishing tackle industry. There’s more emphasis on speed and profit over quality and performance. This approach has countless anglers, from hobbyists to professionals, navigating a marketplace filled with tools that failed to meet the demands of serious fishing. Despite their popularity, many products lack the refinement needed for success on the water. 

Cipher Fishing offers anglers high-performance tackle, which the industry has largely ignored.

Generic Fishing Equipment Hampers Performance

Most fishing tackle brands rely on generic designs and rushed production timelines to meet demand. These products may satisfy the average angler but fall short of professionals who rely on their equipment for success in high-stakes environments. 

For years, elite anglers struggled with the limitations of standard equipment, such as poorly designed tungsten nail weights or hooks that lack the sharpness and durability required for professional-grade performance.

A New Approach to Tackle Design 

Cipher Fishing emerged as a solution to this widespread issue. One of the key challenges facing the fishing tackle industry is the reliance on generic, off-the-shelf components. Many brands produce jig heads and hooks that are functional but uninspired. They sacrifice innovation for convenience. 

Cipher Fishing, however, has taken a different approach. Instead of cutting corners, they design every hook and jig head from scratch. Every product in their lineup undergoes meticulous design, testing, and refinement. Their products aren’t just tested in labs but battle-tested in professional tournaments, where failure is not an option.

Collaboration Sparks a New Venture

The Cipher Fishing founders understand fishing. They also shared the same frustrations with the industry’s shortcomings. Cody Meyer, Cody Murray, and Ryan Chris established the company to redefine the tungsten tackle market. These three industry veterans have expertise spanning professional angling and tackle manufacturing.

Cody Meyer, a professional angler with a 17-year career and over $1.6 million in earnings, found existing products inadequate for techniques like Neko rigging and forward-facing sonar. His dissatisfaction sparked a collaboration with Ryan Chris, a tackle shop owner and manufacturing expert, and Cody Murray, a decorated tournament angler. Together, they develop products like the tungsten nail weight and the premium “Kotae Hook.” 

Quality Design Gives Anglers an Edge

Cipher’s focus on quality extends to every aspect of its product development. For example, the “Kotae Hook” features a PTFE coating for easy hook-ups. Its unique design eliminates the gap between the line tie and the head. Similarly, their tungsten nail weights are engineered for superior holding power, visibility on Forward Facing Sonar and creating an audible “tap” to attract pressured fish.

Cipher Fishing’s commitment to excellence has yielded impressive results. Cody Meyer used their gear to secure a second-place finish in the 2024 Bassmaster Opens Angler of the Year allowing him to qualify for the prestigious Bassmaster Elite Series. These achievements highlight the effectiveness of their products. 

Experience a Better Way to Fish

Cipher Fishing aims to cement its position as the industry’s most trusted tungsten tackle brand. The company is a brand that captures the essence of professional angling. By prioritizing quality and performance, they offer anglers the tools to fish smarter, stronger, and more successfully. 

Visit Cipher Fishing today and discover the difference high-performance fishing tackle can make.

Where to Find Cipher Fishing Products:

Tackle Warehouse (www.tacklewarehouse.com)

Omnia Fishing (www.omniafishing.com)

Fishermans Warehouse (www.fishermanswarehouse.com)

Discount Tackle (www.discounttackle.com)

Carolina Fishing Tackle (www.carolinafishingtackle.com)

Idaho Rod and Reel (www.idahorodandreel.com)

Phils Propeller

Clear Lake Bait and Tackle (https://www.clearlakebait.com/)

Hammonds Fishing Center (www.hammondsfishing.com)