In an era of economic volatility and the largest intergenerational wealth transfer in modern history, one question has become increasingly urgent. Why does wealth so often fail to survive across generations? Dr. Joaquin E. Wallace, financial planner, educator, and recipient of the International Impact Book Award in Business and Financial Services, confronts this challenge in his Amazon best-selling book, Generational Wealth Begins with Generational Knowledge®, offering a perspective that transcends traditional financial advice.

Rather than focusing solely on budgets, investment strategies, or asset accumulation, Dr. Wallace examines the deeper forces that shape financial behavior. Through decades of experience in financial planning, behavioral finance, and higher education, he observed a persistent pattern. Motivated and hardworking individuals often remain trapped in recurring financial cycles. The barrier, he discovered, was not a lack of discipline or intelligence, but inherited financial conditioning.

Dr. Wallace’s work is grounded in both professional insight and lived experience. Whether one comes from a family of financial abundance or financial scarcity, he observed how beliefs about money, security, and opportunity are transmitted long before individuals possess the awareness to question them. Raised in an environment shaped by financial scarcity, Dr. Wallace witnessed this process firsthand. His research and teaching led to a defining realization. Financial behavior is not merely learned. It is encoded through family systems, culture, and lived experience.

At the center of his methodology is the Financial Genetic Code®, a framework explaining how internal emotional conditioning called Walls In and external environmental influences called Walls Out shape financial identity. Together, they form Inherited Financial Narratives, the why behind financial behavior, which evolve into Encoded Financial Behaviors, the action that drives generational financial patterns.

To interrupt these cycles, Dr. Wallace developed the Seven-Stage Generational Wealth Model®, a structured pathway guiding individuals through three phases, the Past, the Present, and the Future. This operational framework equips readers to identify inherited patterns, heal limiting narratives, build financial capability, and ultimately design intentional systems for long-term wealth stewardship. Unlike conventional finance books that focus on surface-level tactics, Dr. Wallace’s work addresses the behavioral root structure beneath financial outcomes.

The book’s relevance extends beyond families and individuals. Dr. Wallace intentionally speaks to the five financial professionals central to his framework, financial therapists, financial educators, financial counselors, financial advisors, and financial planners. He emphasizes that practitioners must understand their own Financial Genetic Code® to avoid unconsciously transferring limiting narratives to those they serve.

With growing national recognition, Dr. Wallace has multiple keynote and featured speaking engagements scheduled throughout 2026, including the International Impact Book Awards, the Northern California FPA Financial Planning Conference, and additional financial planning conferences, leadership forums, academic institutions, and community empowerment initiatives. Through these platforms, alongside The New Wealth Wave Podcast, his mission remains consistent. Conditioning is powerful, but it is not destiny. With awareness, healing, and intentional design, families can replace cycles of survival with knowledge-driven legacy stewardship.