Ulta Beauty, one of the largest beauty retailers in the United States, has announced the 24 influencers who will be part of its 2023 Ulta Beauty Collective. Among the chosen few is Tonya Michelle, a lifestyle influencer from a small town near Pittsburgh, Pennsylvania. This announcement marks an exciting new chapter in her career, and Tonya is thrilled to be part of such a prestigious group.
Tonya’s journey to becoming an Ulta Beauty Collective member is a testament to her perseverance and hard work. She started using Instagram as a creative outlet, and over the years, she steadily built up her following by sharing her passions for beauty and fashion. As her account grew, she shared more aspects of her life, from the joys of love and marriage to the struggles of infertility and endometriosis surgery.
When the COVID-19 pandemic hit, Tonya turned to TikTok as a source of lighthearted fun and connection. However, as her followers on both platforms expanded, she realized the need to refocus on what truly mattered to her. So she decided to pivot back to sharing beauty content, which had always been a source of joy and inspiration for her.
Tonya’s dedication and passion for beauty have not gone unnoticed. In 2018, The Knot Magazine featured her as “One of the Most Influential Weddings of 2018” and included her in their 2018 Most Influential Couples list. She was also recognized as a top mom influencer to follow by Life & Style Magazine in 2019 and was included in the 2018 Best of Northern Virginia Personalities list as an influencer.
But her press trips allowed her to explore the beauty and fashion worlds, which truly set her apart. In 2019, she went on a press trip to Hawaii with Garnier, a renowned beauty brand, and in 2017, she traveled to Japan with Shu Uemura, a haircare brand, on another press trip. She also had the opportunity to attend a press trip to NYC with Kiehls, another well-known beauty brand.
As a 2023 Ulta Beauty Collective Member, Tonya is thrilled to announce her year-long partnership with Ulta Beauty. Throughout the next year, she will be sharing her top beauty and skincare products, attending master classes with esteemed brands, and embarking on exciting brand trips. Ulta Beauty selected only 24 individuals from across the country to represent their brand, and Tonya is honored to be one of them.
Tonya hopes her selection as an Ulta Beauty ambassador will inspire other mothers who are unsure if they can balance parenting with their passions. She wants them to know they can do both and pursue what they love while still being a dedicated parent. Her social media platforms serve as a source of inspiration for others while providing a sense of support and encouragement.
Tonya Michelle’s selection as one of the 2023 Ulta Beauty Collective Members is a great honor. Her journey to becoming an influencer has not been easy, but her resilience and determination have allowed her to achieve her goals. As she continues to share her passion for beauty and inspire others to pursue their passions, we can’t wait to see what the future holds for Tonya Michelle.
New York Herald 